We work primarily in the neighborhood of Borj Louzir, an economically active urban area of Tunis. It is home to an estimated 40,000 micro-entrepreneurs as well as many low-income residents. These individuals comprise our current and potential clientele.
Our approach is based on customer care and assistance to micro-entrepreneurs. We designed a sustainable program to facilitate economic and social development with a household as a single business unit. We are continually working to provide exceptional products and service by carefully screening applicants and selecting to support micro-enterprises that add value to the Tunisian economy.
We seek to reach out to the less advantaged groups mainly in the informal sector as well as low-income residents. We provide trainings in entrepreneurship and management simultaneously with assisting micro-entreprneurs by consulting diagnostics.